WTF?!: How to Pronounce Designer’s Names

Do the knowledge…

˙ǝɯɐu s,ןɹıƃ ǝɥʇ ǝʞıן ‘uǝɹnɐן (˙q :ɹǝʍsuɐ *

Remember when you weren’t sure if Ralph Lauren’s name was pronounced like the girl’s name or the Italian actress Sofia Loren?* Here’s a cheat sheet of some labels from across the pond that aren’t as easy as our own Thom Browne and Michael Kors. (Valetmag.com)

*PROPAGANDA*: PRA-PA-GAN-DA
Alessandro Dell’Acqua: Ala-SAND-roe del-LA-kwa
Ann Demeulemeester: ann DEH-moo-lah-MEE-ster
Bottega Veneta: BO-teg-a VEN-eta
Burberry Prorsum: BUR-bur-ree proar-SOME
Comme des Garçons: Comb day gar-SON
Dior Homme: dee-OAR OM
Dolce & Gabbana: DOLE-chay and gab-BON-a
Dries Van Noten: DREEZE van KNOW-ten
DSquared2: DEE squared
Givenchy: Zshee-VON-she
Gucci: GOO-chi
Hedi Slimane: Eddy slim-MAHN
Hermès: AIR-mehz
John Varvatos: John var-VAY-toes
Junya Watanabe: JUNE-ya Wah-TAH-nah-bay
Kris Van Assche: Chris van-ASH
Lanvin: lon-VAUN
Louis Vuitton: loo-E vo-WE-ton
Maison Martin Margiela: MAZE-on Mar-TIN mar-GEL-a
Moschino: mo-SKEEN-o
Raf Simons: rauph SEE-mon
Salvatore Ferragamo: Sal-va-TOH-reh Fair-a-GAH-moe
Veronique Branquinho: Ve-ro-NEEK BRANG-kee-no
Versace: ver-SAH-chay
Yohji Yamamoto: YO-jee ya-MA-moto
Yves Saint Laurent: EVE Sane-LOR-aunt
Zegna: ZANE-ya